OFFICIAL PUBLICATION OF THE PENNSYLVANIA ASSOCIATION OF COMMUNITY BANKERS

Pub. 3 2021 Issue 3

Elaine-Woodland

Yesterday’s Traditions. Tomorrow’s Vision. Meeting Elaine Woodland And PACB Member First Keystone Community Bank

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PACB is excited to introduce you to one of its newest members, First Keystone Community Bank in Berwick, PA, led by president and CEO Elaine Woodland.

For over 150 years, First Keystone has been partnering with its customers and prioritizing their needs. This is the foundation of the bank’s business philosophy, one that has obviously served them well. After a century and a half, they strive to continue delivering quality accounts and services to meet every financial need of their customers at an affordable cost.

This commitment to their customers is an initiative spearheaded by longtime community bank supporter Elaine Woodland.

After completing her mathematics degree at Bloomsburg State College, Woodland took a teller job at the First National Bank of Berwick to pay the bills until she could start her professional journey as an actuarial. Fortunately for the community banking industry, that bus never left the station. Woodland quickly started climbing the banking ladder, learning more about the business firsthand from the varied positions she held; she worked in the accounting and finance office. As a credit analyst, she found her niche as a commercial lender and ultimately rose to president and CEO.

As Woodland’s experience and knowledge grew, so did her love of community banking. In 1997 she had the opportunity to be part of the small group that enabled de novo Pocono Community Bank to open its doors. She designed their loan policy for them and served as the Director of Lending. Pocono Community Bank was eventually acquired by First Keystone Community Bank, taking Woodlands’ community banking journey full circle and returning her to her roots. This turn of events provided her the opportunity to take all of the expertise, skill, and understanding that she had developed during her tenure in banking, and implement a strategy to drive First Keystone toward its second-century mark.

As the leader of a billion-dollar bank, Woodland focuses on deepening relationships with the bank’s existing customers, reaching out with retirement and financial planning resources, and connecting the First Keystone team with the local community.

Every Friday of the year, employees can contribute by wearing jeans to work through the bank’s “Denim Days Connect Campaign.”

Last year they raised $10,699 that was donated to support local food banks. In an effort to support the youth of their community, the bank sponsors local finance-based competitions to encourage financial literacy through hands-on activities. For example, the PA Council on Financial Literacy’s Stock Market Challenge, where school-aged children learn about and compete in growing and managing a hypothetical $100,000 portfolio. First Keystone also sponsors the Conference of State Bank Supervisors, Community Bank Study Competition, where undergraduate students partner with local community banks to conduct case studies on relevant topics. Last year it was the PPP.

Woodland is quick to share the bank’s success, noting when she first took on the role as interim president and CEO, she had tons of support from the bank’s management team, including; Diane Rosler, Mark McDonald, Jonathan Littlewood, Jeff Wozniak, Rebecca Hooper, and Chris Zlobik. She is eager to “pay it forward” and strives to support her team in the same manner, making sure that each employee has the tools needed to reach their potential and solidify their future with First Keystone.

First Keystone Community Bank, where the employees remain devoted to maintaining “Yesterday’s Traditions” while highlighting the opportunities that come with “Tomorrow’s Vision.”

Please join us in welcoming Elaine Woodland and First Keystone Community Bank!

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