Pub. 1 2019 Issue 5

HOMETOWN BANKER | HOMETOWNBANKER.ORG | 1 PACB HEADQUARTERS 2405 North Front Street Harrisburg, PA 17110 www.pacb.org 2018-2019 EXECUTIVE COMMITTEE Chairman Troy M. Campbell Altoona First Savings Bank Chairman Elect Jon P. Conklin Woodlands Bank Vice Chairwoman Lori A. Cestra Enterprise Bank Secretary/Treasurer Roger A. Zacharia Ambler Savings Bank President/CEO Dominic D. DiFrancesco PACB Immediate Past Chairman Troy A. Peters Jonestown Bank & Trust Co. PACB STAFF President/CEO Dominic D. DiFrancesco nick@pacb.org Twitter: @PACB_Nick SVP Strategy & Operations Barbara W. Holbert barbara@pacb.org Communications Director Eric A. Kovac eric@pacb.org Twitter: @PACB_Eric Comptroller Patricia L. Kuharic patty@pacb.org Director of Government Relations Allison L. Coccia allison@pacb.org Executive Administrative Assistant Evelyn M. Sponsler evelyn@pacb.org Executive Assistant to the President Jena I. Wolgemuth jena@pacb.org BUSINESS HOURS 8:30 a.m. - 5:00 p.m. Monday through Friday Telephone: 717.231.7447 STANDING COMMITTEES CHAIRS & VICE CHAIRS Education Edward Martel, Jonestown Bank & Trust Co. Wendy Nagle, PennCrest BANK Finance & Budget Roger A. Zacharia, Ambler Savings Bank FIRSTPAC George M. Evans, InFirst Bank Chuck Leyh, Enterprise Bank Legislative Craig A. Zurn, Jim Thorpe Neighborhood Bank Sidney O. Smith Port Richmond Savings PACB Foundation Dennis D. Cirucci Alliance Bank (Retired) Andrew W. Hasley, Standard Bank, PaSB Patrick O’Brien, Community Bank Thomas Ondek, Sewickley Savings Bank PACB SOCIAL MEDIA Twitter: @PaCommBankers Facebook: @PaCommBankers Instagram: @PaCommBankers LinkedIn: PACB - Pennsylvania Association of Community Bankers YouTube: PaCommunityBankers Flickr: PaCommunityBankers ADVERTISING SALES To advertise in Hometown Banker , please contact Mark Glade at The newsLINK Group, Inc. at mark@thenewslinkgroup.com or 801-676-9722 3 A Word from PACB’s Chairman 4 From the President/CEO’s Desk 6 Fleetwood Bank: Partnering With The Next Generation of Customers 10 US Department of Labor Revises Its Overtime Rule: Part Deux 14 #DifferenceMakers: Eric George 16 They’re Really Going To Let Us Choose Our Own Capital Requirements? 18 Your Bank Beyond 2020: People, Process, Technology 20 The Feeling’s Mutual: How Pennsylvnia Mutual Banks Boost Their Brands 22 Cash Whiplash Changing Interest Rates Can Create Volatile Cash Flow 24 Celebrating Community Banking: The 2019 PACB Regional Meetings 26 Best Practices For The Ultimate Customer Acquisition Experience 28 Hometown Champions: Farmers National Bank of Emlenton 31 News from Your Hometown 10 22 14 ©2019 Pennsylvania Association of Community Bankers (PACB) | The newsLINK Group, LLC. All rights reserved. The Hometown Banker is published twelve times each year by The newsLINK Group, LLC for the Pennsylvania Association of Community Bankers (PACB) and is the official publication for this association. The information contained in this publication is intended to provide general information for review, consideration and education. The contents do not constitute legal advice and should not be relied on as such. If you need legal advice or assistance, it is strongly recommended that you contact an attorney as to your circumstances. The statements and opinions expressed in this publication are those of the individual authors and do not necessarily represent the views of the Pennsylvania Association of Community Bankers (PACB), its board of directors, or the publisher. Likewise, the appearance of advertisements within this publication does not constitute an endorsement or recommendation of any product or service advertised. The Hometown Banker i s a collective work and as such some articles are submitted by authors that are independent of the Pennsylvania Association of Community Bankers (PACB). While the Hometown Banker encourages a first print policy, in cases where this is not possible, every effort has been made to comply with any known reprint guidelines or restrictions. Content may not be reproduced or reprinted without prior written permission. For further information, please contact the publisher at: 855.747.4003. Member & Associate Member subscriptions, $60 per year. All other subscriptions, $84 per year. Please send address changes to PACB, Attention: Hometown Banker, 2405 North Front Street, Harrisburg, Pennsylvania 17110-5319.

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