Deep within the vaults of the Rock & Roll Hall of Fame in Cleveland — and alive in the memory banks of every red-blooded American Boomer — lurks one of the key secrets to success in digital marketing.
Day: September 11, 2020
In this time of great challenges caused by a worldwide pandemic brought on by the rapid spread of the coronavirus, financial institutions are a crucial conduit to facilitate stimulus aimed at aiding widespread economic recovery. Government orders and voluntary initiatives to close businesses nationwide to control the spread of COVID-19, have delivered negative economic and societal impacts that must be addressed in the foreseeable future.
This crisis has been tough on everyone, including our employees. As this crisis continues, it is more important than ever to keep up morale among your teams. It is complicated with a spread-out workforce. But, it is crucial because employees may feel isolated and disjointed from the rest of their team.
Let’s start today with a short quiz. If you could take out a freshly sharpened No. 2 pencil, we can begin.
Q1: Employee A leaves Chicago at 8:00 a.m., heading west. Employee B is wearing blue socks and leaves New York City at — Oops. I’m sorry, I took a short diversion down the standardized testing lane. Let’s try that again.
It’s hard to believe that the summer is drawing to a close.
I have mentioned previously in this publication that I grew up in a community banking household. My mother spent 20 years in banking, predominantly with two community banks in Connecticut. Kathleen loved her banking career. Even in the last few conversations that I shared with her before her passing, we talked about how proud she was of her accomplishments in her profession and the lives she was able to impact through her work.
Ahallmark of community banking has always been our ability to provide that personal touch to our relationship-based approach to financial services. With the onset of COVID-19, which severely hampered our ability to be able to physically interact with our customers, finding new ways of maintaining that personal connection to our customers was essential.